The only thing worse than failing is learning the wrong lesson. Understanding your "locus of control" as a marketer can help in surprising ways.
Black Friday brings out the worst in marketing. Companies use sales and promotions in a way that is manipulative or deceptive.
Marketing to scientists requires a careful balance. Marketing people tend to come in too hot, thinking that clever graphics and sales pitches will bring in sales, while scientists believe that cold data is enough to win business.
Medium writers love to write about how to write. With so much written on the topic, I decided to do a deep-dive on the subject.
When you’re writing for the internet, you should be aiming for a 6th-grade reading level. This isn’t just personal advice.
Want to upgrade your writing process? Try using “trash drafts.”