A guide to picking a science blog topic! For anyone starting a science blog, or writers considering switching their blog strategy.
Why start a science blog? Science blogging is an incredible way to build skills, meet fascinating people, and accelerate your career.
Journalism of evidence-based imagination is Ed Yong's approach to writing that helps readers understand what is happening in the world.
Ed Yong has written the defining articles of the COVID era. This article deconstructs Yong's article “How the Pandemic Defeated America”
Why is science writing important? This article covers the five most important functions of science writing.
Every scientist is a writer. All science runs on science writing and scientific communication. The difference between curious tinkering and science is sharing your results.
New Year's Resolutions - I'm turning my website into a resource for scientists to improve their writing, marketing, and communication skills.
The only thing worse than failing is learning the wrong lesson. Understanding your "locus of control" as a marketer can help in surprising ways.
Black Friday brings out the worst in marketing. Companies use sales and promotions in a way that is manipulative or deceptive.
Marketing to scientists requires a careful balance. Marketing people tend to come in too hot, thinking that clever graphics and sales pitches will bring in sales, while scientists believe that cold data is enough to win business.