Writing a Science Explainer – Case Study

The pandemic has been terrible, but one of the few silver-linings has been journalists writing science explainers. Whether it is mask-wearing, vaccine development, public health policy, outbreaks in meatpacking plants, or therapeutics, science journalists have reported every angle of Covid-19. Covering such a sprawling and quickly evolving topic is incredibly challenging, but an impressive contingent… Continue reading Writing a Science Explainer – Case Study

Marketing to a Scientific Audience – Balanced Tone

Marketing to scientists requires a careful balance. Marketing people tend to come in too hot, thinking that clever graphics and sales pitches will bring in sales, while scientists believe that cold data is enough to win business.