The stars are aligning for science LinkedIn to take off. It’s time for scientists to get on LinkedIn and build a community.
Every scientist is a writer. All science runs on science writing and scientific communication. The difference between curious tinkering and science is sharing your results.
New Year's Resolutions - I'm turning my website into a resource for scientists to improve their writing, marketing, and communication skills.
Marketing to scientists requires a careful balance. Marketing people tend to come in too hot, thinking that clever graphics and sales pitches will bring in sales, while scientists believe that cold data is enough to win business.