The only thing worse than failing is learning the wrong lesson. Understanding your "locus of control" as a marketer can help in surprising ways.
Tag: Marketing Strategy
Sales Prices are Overrated – Lessons from a Tactical Stocking
Black Friday brings out the worst in marketing. Companies use sales and promotions in a way that is manipulative or deceptive. This guide is meant to explain to consumers how to deconstruct the use of sales pricing, explain why sales prices are overrated, and to teach aspiring marketers how to avoid unethical pricing practices.