Sales Prices are Overrated – What I Learned About Promotions from a Tactical Stocking

Photo by Markus Spiske on Unsplash

Black Friday weekend has just passed, which means we are being slammed with sales prices and special promotional prices from anything from clothing and jewelry retailers to newspapers and software. As a marketer, I should find this time of year exciting! Every brand in the world is pulling out all the stops to try and grab attention. Surely the best that marketing has to offer is on display.

Unfortunately, Black Friday brings out the worst in marketing. Companies use sales and promotions in a way that is manipulative or deceptive. This guide is meant to explain to consumers how to deconstruct the use of sales pricing and to teach aspiring marketers how to avoid unethical pricing practices.

Review – Dare to Lead, by Brené Brown

Brené Brown’s Dare to Lead is one of the most popular books in recent management literature. Brown is a longtime writer, researcher, and consultant on leadership and corporate culture. Dare to Lead is meant as a distillation of her work, meant for a mass audience. The book focuses on the importance of courage in leadership, exploring the various ways it is essential to success. Despite some issues, this 2018 book is thought-provoking and provides a few unique perspectives on everyday topics. It is a breezy read with a lot of personality. While the book is a bit difficult to pin down, it has some valuable points to consider.