New Year’s Resolutions – Writing and Marketing Content for Scientists December 31, 2021April 17, 2022 Jesse Harris2 Comments New Year's Resolutions - I'm turning my website into a resource for scientists to improve their writing, marketing, and communication skills.
How Your “Locus of Control” Helps You Become a Better Marketer December 20, 2021April 17, 2022 Jesse HarrisLeave a comment The only thing worse than failing is learning the wrong lesson. Understanding your "locus of control" as a marketer can help in surprising ways.
Marketing to a Scientific Audience – Balanced Tone November 21, 2021April 17, 2022 Jesse Harris1 Comment Marketing to scientists requires a careful balance. Marketing people tend to come in too hot, thinking that clever graphics and sales pitches will bring in sales, while scientists believe that cold data is enough to win business.