It’s big news here in Canada – Zellers is coming back. The once defunct department store is being resurrected as pop-ups that will appear in The Bay and an online store. But this raises an obvious question: why is Zellers coming back? It’s not like the McRib, the pumpkin spice latte, or another beloved seasonal… Continue reading Why is Zellers Coming Back? – Deconstructing Marketing Strategy
Black Friday brings out the worst in marketing. Companies use sales and promotions in a way that is manipulative or deceptive.