Last year my resolutions led to massive career progress, but this year I will be focusing on anti-resolutions. What are anti-resolutions?
Category: Strategy
The State of Social Media Marketing 2022
Redistributing, Refreshing, and Repurposing Content – Writing and Content Marketing Tips
No Name’s Price Freeze – Sales Promotion or PR Stunt?
Network Effects and Twitter’s Negative Feedback Loop
Why is Zellers Coming Back? – Deconstructing Marketing Strategy
It’s big news here in Canada – Zellers is coming back. The once defunct department store is being resurrected as pop-ups that will appear in The Bay and an online store. But this raises an obvious question: why is Zellers coming back? It’s not like the McRib, the pumpkin spice latte, or another beloved seasonal… Continue reading Why is Zellers Coming Back? – Deconstructing Marketing Strategy