An introductory guide to redistributing, refreshing, and repurposing content.
Category: branding
No Name’s Price Freeze – Sales Promotion or PR Stunt?
Why is Zellers Coming Back? – Deconstructing Marketing Strategy
It’s big news here in Canada – Zellers is coming back. The once defunct department store is being resurrected as pop-ups that will appear in The Bay and an online store. But this raises an obvious question: why is Zellers coming back? It’s not like the McRib, the pumpkin spice latte, or another beloved seasonal… Continue reading Why is Zellers Coming Back? – Deconstructing Marketing Strategy