Analyzing the Chanel Mother’s Day Ad April 17, 2023April 17, 2023 Jesse Harris3 Comments This Chanel Mother’s Day ad from 2015 drives me crazy. A deep dive on how an "un-human" brand can situationally use human advertising.
What Recession? State of Science Marketing Budgets March 28, 2023April 4, 2023 Jesse Harris2 Comments How are science marketers responding to the global economy? Learn about the state of science marketing budgets.
The State of Social Media Marketing 2022 December 25, 2022April 4, 2023 Jesse Harris2 Comments It’s the end of 2022, and the social media business is wild. This article attempts to capture the social media landscape at the end of 2022.
No Name’s Price Freeze – Sales Promotion or PR Stunt? November 27, 2022April 10, 2023 Jesse Harris3 Comments No Name has announced a "price freeze for inflation". Why? An analysis from a marketing and business perspective.
Network Effects and Twitter’s Negative Feedback Loop November 11, 2022December 26, 2022 Jesse Harris1 Comment Musk’s acquisition of Twitter may be one of the worst business decisions ever. Will negative network effects play a role in it's demise?