Photo by Markus Spiske on Unsplash
Black Friday weekend has just passed, which means we are being slammed with sales prices and special promotional prices from anything from clothing and jewelry retailers to newspapers and software. As a marketer, I should find this time of year exciting! Every brand in the world is pulling out all the stops to try and grab attention. Surely the best that marketing has to offer is on display.
Unfortunately, Black Friday brings out the worst in marketing. Companies use sales and promotions in a way that is manipulative or deceptive. This guide is meant to explain to consumers how to deconstruct the use of sales pricing and to teach aspiring marketers how to avoid unethical pricing practices.