Analyzing the Chanel Mother’s Day Ad May 8, 2022May 10, 2022 Jesse HarrisLeave a comment This Chanel Mother’s Day ad from 2015 drives me crazy. A deep dive on how an "un-human" brand can situationally use human advertising.
LinkedIn for Scientists – Why Now Is the Time to Get Started May 4, 2022May 9, 2022 Jesse HarrisLeave a comment The stars are aligning for science LinkedIn to take off. It’s time for scientists to get on LinkedIn and build a community.
How to Choose a Science Blog Topic – Starting a Science Blog April 12, 2022April 27, 2022 Jesse Harris2 Comments A guide to picking a science blog topic! For anyone starting a science blog, or writers considering switching their blog strategy.
Best Science Blogging Platforms – Starting a Science Blog March 29, 2022April 17, 2022 Jesse Harris2 Comments What is the best science blogging platform? Learn the pros and cons of the most popular blogging platforms for science writers.
What is Science Blogging? Why Start a Science Blog? March 8, 2022April 17, 2022 Jesse Harris5 Comments Why start a science blog? Science blogging is an incredible way to build skills, meet fascinating people, and accelerate your career.
New Year’s Resolutions – Writing and Marketing Content for Scientists December 31, 2021April 17, 2022 Jesse Harris1 Comment New Year's Resolutions - I'm turning my website into a resource for scientists to improve their writing, marketing, and communication skills.
How Your “Locus of Control” Helps You Become a Better Marketer December 20, 2021April 17, 2022 Jesse HarrisLeave a comment The only thing worse than failing is learning the wrong lesson. Understanding your "locus of control" as a marketer can help in surprising ways.
Sales Prices are Overrated – Lessons from a Tactical Stocking November 29, 2021April 17, 2022 Jesse HarrisLeave a comment Black Friday brings out the worst in marketing. Companies use sales and promotions in a way that is manipulative or deceptive.
Marketing to a Scientific Audience – Balanced Tone November 21, 2021April 17, 2022 Jesse HarrisLeave a comment Marketing to scientists requires a careful balance. Marketing people tend to come in too hot, thinking that clever graphics and sales pitches will bring in sales, while scientists believe that cold data is enough to win business.