How to Interview a Scientist – Tips for Writers and Marketers May 31, 2023May 31, 2023 Jesse Harris2 Comments Creating engaging science content is tough. Interview a scientist to help bring your story to life and provides unique expertise.
What is Science Blogging? Why Start a Science Blog? April 29, 2023April 29, 2023 Jesse Harris6 Comments Why start a science blog? Science blogging is an incredible way to build skills, meet fascinating people, and accelerate your career.
Analyzing the Chanel Mother’s Day Ad April 17, 2023April 17, 2023 Jesse Harris3 Comments This Chanel Mother’s Day ad from 2015 drives me crazy. A deep dive on how an "un-human" brand can situationally use human advertising.
Outrage-Bait Marketing – Dylan Mulvaney and Bud Light April 10, 2023April 15, 2023 Jesse Harris2 Comments Outrage-bait marketing is any tactic that is done to create a controversy. Dylan Mulvaney and Bud Light are an interesting case study.
What Recession? State of Science Marketing Budgets March 28, 2023April 4, 2023 Jesse Harris2 Comments How are science marketers responding to the global economy? Learn about the state of science marketing budgets.
The State of Science Marketing 2023 – A Review March 21, 2023April 4, 2023 Jesse Harris6 Comments The world of scientific marketing is exciting, complicated, and messy. This summarizes the state of science marketing by review.
The State of Social Media Marketing 2022 December 25, 2022April 4, 2023 Jesse Harris2 Comments It’s the end of 2022, and the social media business is wild. This article attempts to capture the social media landscape at the end of 2022.
The Curse of Knowledge in Science Writing and Marketing December 18, 2022December 18, 2022 Jesse HarrisLeave a comment Knowledge can be a curse. Learn how to overcome the curse of knowledge in science writing and marketing content.
Redistributing, Refreshing, and Repurposing Content – Writing and Content Marketing Tips December 11, 2022December 11, 2022 Jesse Harris1 Comment An introductory guide to redistributing, refreshing, and repurposing content.
No Name’s Price Freeze – Sales Promotion or PR Stunt? November 27, 2022April 10, 2023 Jesse Harris3 Comments No Name has announced a "price freeze for inflation". Why? An analysis from a marketing and business perspective.