About this Blog
I help scientists communicate their research with lessons on science writing and science marketing.
How to Interview a Scientist – Tips for Writers and Marketers
Creating engaging science content is tough. Interview a scientist to…
What is Science Blogging? Why Start a Science Blog?
Why start a science blog? Science blogging is an incredible…
Outrage-Bait Marketing – Dylan Mulvaney and Bud Light
Outrage-bait marketing is any tactic that is done to create…
What Recession? State of Science Marketing Budgets
How are science marketers responding to the global economy? Learn…
The State of Science Marketing 2023 – A Review
The world of scientific marketing is exciting, complicated, and messy.…
The Curse of Knowledge in Science Writing and Marketing
Knowledge can be a curse. Learn how to overcome the…
Redistributing, Refreshing, and Repurposing Content – Writing and Content Marketing Tips
An introductory guide to redistributing, refreshing, and repurposing content.
No Name’s Price Freeze – Sales Promotion or PR Stunt?
No Name has announced a “price freeze for inflation”. Why?…
Network Effects and Twitter’s Negative Feedback Loop
Musk’s acquisition of Twitter may be one of the worst…
Science Writing Jobs – 5 Careers for Science Writers, and How to Get Them
Interested in science writing jobs, but may not know what…
Why is Zellers Coming Back? – Deconstructing Marketing Strategy
It’s big news here in Canada – Zellers is coming…
Science Opinion Article Writing – 3 Tips for Balancing Facts and Feelings
Many of the controversies in today’s society have a scientific…
How to Write a Science Blog: Step-by-Step Science Blogging Guide
A science blogging guide for beginners. How do you write…
Science Blogging Best Practices – 7 Tips for Beginner Science Bloggers
Increase the chance of your science blog being successful by…
Why is Scientific Writing Important? 5 Purposes of Scientific Writing
Scientific writing is the glue that holds together scientific research.…
LinkedIn for Scientists – Why Now Is the Time to Get Started
The stars are aligning for science LinkedIn to take off.…
How to Choose a Science Blog Topic – Starting a Science Blog
A guide to picking a science blog topic! For anyone…
Best Science Blogging Platforms – Starting a Science Blog
What is the best science blogging platform? Learn the pros…
Journalism of Evidence-Based Imagination and Science Writing
Journalism of evidence-based imagination is Ed Yong’s approach to writing…
Deconstructing Ed Yong’s “How the Pandemic Defeated America”
Ed Yong has written the defining articles of the COVID…
Why Is Science Writing Important? 5 Functions of Science Writing
Why is science writing important? This article covers the five…
What Is Science Writing? Introduction to Science Writing
Every scientist is a writer. All science runs on science…
New Year’s Resolutions – Writing and Marketing Content for Scientists
New Year’s Resolutions – I’m turning my website into a…
How Your “Locus of Control” Helps You Become a Better Marketer
The only thing worse than failing is learning the wrong…
Sales Prices are Overrated – Lessons from a Tactical Stocking
Black Friday brings out the worst in marketing. Companies use…
Marketing to a Scientific Audience – Balanced Tone
Marketing to scientists requires a careful balance. Marketing people tend…
How to Write — 9 Lessons from Review of 50 Writing Advice Articles
Medium writers love to write about how to write. With…
Your Content is Too Complex – How to Simplify Your Writing
When you’re writing for the internet, you should be aiming…
3 Ways a Trash Draft Helps You Write Effectively
Want to upgrade your writing process? Try using “trash drafts.”
