About this Blog
I help scientists communicate their research with lessons on science writing and science marketing.
No Name’s Price Freeze – Sales Promotion or PR Stunt?
No Name has announced a “price freeze for inflation”. Why? An analysis from a marketing and business perspective.… Continue reading No Name’s Price Freeze – Sales Promotion or PR Stunt?
How to Interview a Scientist – Content and Marketing Interview Tips
Creating engaging science content is tough. Interview a scientist to help bring your story to life and provides unique expertise.… Continue reading How to Interview a Scientist – Content and Marketing Interview Tips
Network Effects and Twitter’s Negative Feedback Loop
Musk’s acquisition of Twitter may be one of the worst business decisions ever. Will negative network effects play a role in it’s demise?… Continue reading Network Effects and Twitter’s Negative Feedback Loop
Science Writing Jobs – 5 Careers for Science Writers, and How to Get Them
Interested in science writing jobs, but may not know what jobs are available, how to get them? This article will answer your questions!… Continue reading Science Writing Jobs – 5 Careers for Science Writers, and How to Get Them
Why is Zellers Coming Back? – Deconstructing Marketing Strategy
It’s big news here in Canada – Zellers is coming… Continue reading Why is Zellers Coming Back? – Deconstructing Marketing Strategy
5 Best Science Marketing Books
Are you a scientist who wants to learn about marketing? This list gives the 5 science marketing books to start your education.… Continue reading 5 Best Science Marketing Books
Science Opinion Article Writing – 3 Tips for Balancing Facts and Feelings
Many of the controversies in today’s society have a scientific angle. Learn tips of how to write a high-quality science opinion article.… Continue reading Science Opinion Article Writing – 3 Tips for Balancing Facts and Feelings
How to Write a Science Blog: Step-by-Step Science Blogging Guide
A science blogging guide for beginners. How do you write a science blog? This will cover all you need to know to get started.… Continue reading How to Write a Science Blog: Step-by-Step Science Blogging Guide
Science Blogging Best Practices – 7 Tips for Beginner Science Bloggers
Increase the chance of your science blog being successful by following science blogging best practices. 7 tips for beginner science bloggers.… Continue reading Science Blogging Best Practices – 7 Tips for Beginner Science Bloggers
Why is Scientific Writing Important? 5 Purposes of Scientific Writing
Scientific writing is the glue that holds together scientific research. This article explains the purpose of the scientific writing process.… Continue reading Why is Scientific Writing Important? 5 Purposes of Scientific Writing
Analyzing the Chanel Mother’s Day Ad
This Chanel Mother’s Day ad from 2015 drives me crazy. A deep dive on how an “un-human” brand can situationally use human advertising.… Continue reading Analyzing the Chanel Mother’s Day Ad
LinkedIn for Scientists – Why Now Is the Time to Get Started
The stars are aligning for science LinkedIn to take off. It’s time for scientists to get on LinkedIn and build a community.… Continue reading LinkedIn for Scientists – Why Now Is the Time to Get Started
How to Choose a Science Blog Topic – Starting a Science Blog
A guide to picking a science blog topic! For anyone starting a science blog, or writers considering switching their blog strategy.… Continue reading How to Choose a Science Blog Topic – Starting a Science Blog
Best Science Blogging Platforms – Starting a Science Blog
What is the best science blogging platform? Learn the pros and cons of the most popular blogging platforms for science writers.… Continue reading Best Science Blogging Platforms – Starting a Science Blog
Writing a Science Explainer – Case Study
The pandemic has been terrible, but one of the few… Continue reading Writing a Science Explainer – Case Study
What is Science Blogging? Why Start a Science Blog?
Why start a science blog? Science blogging is an incredible way to build skills, meet fascinating people, and accelerate your career.… Continue reading What is Science Blogging? Why Start a Science Blog?
Journalism of Evidence-Based Imagination and Science Writing
Journalism of evidence-based imagination is Ed Yong’s approach to writing that helps readers understand what is happening in the world.… Continue reading Journalism of Evidence-Based Imagination and Science Writing
Deconstructing Ed Yong’s “How the Pandemic Defeated America”
Ed Yong has written the defining articles of the COVID era. This article deconstructs Yong’s article “How the Pandemic Defeated America”… Continue reading Deconstructing Ed Yong’s “How the Pandemic Defeated America”
Why Is Science Writing Important? 5 Functions of Science Writing
Why is science writing important? This article covers the five most important functions of science writing.… Continue reading Why Is Science Writing Important? 5 Functions of Science Writing
What Is Science Writing? Introduction to Science Writing
Every scientist is a writer. All science runs on science writing and scientific communication. The difference between curious tinkering and science is sharing your results.… Continue reading What Is Science Writing? Introduction to Science Writing
New Year’s Resolutions – Writing and Marketing Content for Scientists
New Year’s Resolutions – I’m turning my website into a resource for scientists to improve their writing, marketing, and communication skills.… Continue reading New Year’s Resolutions – Writing and Marketing Content for Scientists
How Your “Locus of Control” Helps You Become a Better Marketer
The only thing worse than failing is learning the wrong lesson. Understanding your “locus of control” as a marketer can help in surprising ways.… Continue reading How Your “Locus of Control” Helps You Become a Better Marketer
Sales Prices are Overrated – Lessons from a Tactical Stocking
Black Friday brings out the worst in marketing. Companies use sales and promotions in a way that is manipulative or deceptive.… Continue reading Sales Prices are Overrated – Lessons from a Tactical Stocking
Marketing to a Scientific Audience – Balanced Tone
Marketing to scientists requires a careful balance. Marketing people tend to come in too hot, thinking that clever graphics and sales pitches will bring in sales, while scientists believe that cold data is enough to win business.… Continue reading Marketing to a Scientific Audience – Balanced Tone
How to Write — 9 Lessons from Review of 50 Writing Advice Articles
Medium writers love to write about how to write. With so much written on the topic, I decided to do a deep-dive on the subject.… Continue reading How to Write — 9 Lessons from Review of 50 Writing Advice Articles
Your Content is Too Complex – How to Simplify Your Writing
When you’re writing for the internet, you should be aiming for a 6th-grade reading level. This isn’t just personal advice.… Continue reading Your Content is Too Complex – How to Simplify Your Writing
3 Ways a Trash Draft Helps You Write Effectively
Want to upgrade your writing process? Try using “trash drafts.”… Continue reading 3 Ways a Trash Draft Helps You Write Effectively
Review of Dare to Lead, by Brené Brown
Brené Brown’s Dare to Lead is one of the most popular books in recent management literature.… Continue reading Review of Dare to Lead, by Brené Brown
