An introductory guide to redistributing, refreshing, and repurposing content.
Author: Jesse Harris
Writing | Marketing | Science
No Name’s Price Freeze – Sales Promotion or PR Stunt?
Network Effects and Twitter’s Negative Feedback Loop
Science Writing Jobs – 5 Careers for Science Writers, and How to Get Them
Why is Zellers Coming Back? – Deconstructing Marketing Strategy
It’s big news here in Canada – Zellers is coming back. The once defunct department store is being resurrected as pop-ups that will appear in The Bay and an online store. But this raises an obvious question: why is Zellers coming back? It’s not like the McRib, the pumpkin spice latte, or another beloved seasonal… Continue reading Why is Zellers Coming Back? – Deconstructing Marketing Strategy