New Year’s Resolutions – Writing and Marketing Content for Scientists December 31, 2021April 17, 2022 Jesse Harris1 Comment New Year's Resolutions - I'm turning my website into a resource for scientists to improve their writing, marketing, and communication skills.
How Your “Locus of Control” Helps You Become a Better Marketer December 20, 2021April 17, 2022 Jesse HarrisLeave a comment The only thing worse than failing is learning the wrong lesson. Understanding your "locus of control" as a marketer can help in surprising ways.
Sales Prices are Overrated – Lessons from a Tactical Stocking November 29, 2021April 17, 2022 Jesse HarrisLeave a comment Black Friday brings out the worst in marketing. Companies use sales and promotions in a way that is manipulative or deceptive.
Marketing to a Scientific Audience – Balanced Tone November 21, 2021April 17, 2022 Jesse HarrisLeave a comment Marketing to scientists requires a careful balance. Marketing people tend to come in too hot, thinking that clever graphics and sales pitches will bring in sales, while scientists believe that cold data is enough to win business.
How to Write — 9 Lessons from Review of 50 Writing Advice Articles November 13, 2021April 17, 2022 Jesse Harris1 Comment Medium writers love to write about how to write. With so much written on the topic, I decided to do a deep-dive on the subject.
Your Content is Too Complex – How to Simplify Your Writing November 7, 2021April 17, 2022 Jesse HarrisLeave a comment When you’re writing for the internet, you should be aiming for a 6th-grade reading level. This isn’t just personal advice.
3 Ways a Trash Draft Helps You Write Effectively October 30, 2021April 17, 2022 Jesse HarrisLeave a comment Want to upgrade your writing process? Try using “trash drafts.”
Review of Dare to Lead, by Brené Brown October 17, 2021April 17, 2022 Jesse HarrisLeave a comment Brené Brown’s Dare to Lead is one of the most popular books in recent management literature.