Jesse Harris - Scientific Marketer

Analyzing the Chanel Mother’s Day Ad

May 8, 2022May 10, 2022 Jesse HarrisLeave a comment

This Chanel Mother’s Day ad from 2015 drives me crazy. A deep dive on how an "un-human" brand can situationally use human advertising.

LinkedIn for Scientists – Why Now Is the Time to Get Started

May 4, 2022May 9, 2022 Jesse HarrisLeave a comment

The stars are aligning for science LinkedIn to take off. It’s time for scientists to get on LinkedIn and build a community.

How to Choose a Science Blog Topic – Starting a Science Blog

April 12, 2022April 27, 2022 Jesse Harris2 Comments

A guide to picking a science blog topic! For anyone starting a science blog, or writers considering switching their blog strategy.

Best Science Blogging Platforms – Starting a Science Blog

March 29, 2022April 17, 2022 Jesse Harris2 Comments

What is the best science blogging platform? Learn the pros and cons of the most popular blogging platforms for science writers.

Writing a Science Explainer – Case Study

March 10, 2022April 17, 2022 Jesse Harris1 Comment

The pandemic has been terrible, but one of the few silver-linings has been journalists writing science explainers. Whether it is mask-wearing, vaccine development, public health policy, outbreaks in meatpacking plants, or therapeutics, science journalists have reported every angle of Covid-19. Covering such a sprawling and quickly evolving topic is incredibly challenging, but an impressive contingent… Continue reading Writing a Science Explainer – Case Study

What is Science Blogging? Why Start a Science Blog?

March 8, 2022April 17, 2022 Jesse Harris5 Comments

Why start a science blog? Science blogging is an incredible way to build skills, meet fascinating people, and accelerate your career.

Journalism of Evidence-Based Imagination and Science Writing

February 22, 2022April 17, 2022 Jesse Harris3 Comments

Journalism of evidence-based imagination is Ed Yong's approach to writing that helps readers understand what is happening in the world.

Deconstructing Ed Yong’s “How the Pandemic Defeated America”

February 16, 2022April 17, 2022 Jesse Harris1 Comment

Ed Yong has written the defining articles of the COVID era. This article deconstructs Yong's article “How the Pandemic Defeated America”

Why Is Science Writing Important? 5 Functions of Science Writing

February 5, 2022April 17, 2022 Jesse Harris2 Comments

Why is science writing important? This article covers the five most important functions of science writing.

What is Science Writing? Introduction to Science Writing

January 16, 2022April 17, 2022 Jesse Harris9 Comments

Every scientist is a writer. All science runs on science writing and scientific communication. The difference between curious tinkering and science is sharing your results.