This Chanel Mother’s Day ad from 2015 drives me crazy. A deep dive on how an "un-human" brand can situationally use human advertising.
The stars are aligning for science LinkedIn to take off. It’s time for scientists to get on LinkedIn and build a community.
A guide to picking a science blog topic! For anyone starting a science blog, or writers considering switching their blog strategy.
What is the best science blogging platform? Learn the pros and cons of the most popular blogging platforms for science writers.
The pandemic has been terrible, but one of the few silver-linings has been journalists writing science explainers. Whether it is mask-wearing, vaccine development, public health policy, outbreaks in meatpacking plants, or therapeutics, science journalists have reported every angle of Covid-19. Covering such a sprawling and quickly evolving topic is incredibly challenging, but an impressive contingent… Continue reading Writing a Science Explainer – Case Study
Why start a science blog? Science blogging is an incredible way to build skills, meet fascinating people, and accelerate your career.
Journalism of evidence-based imagination is Ed Yong's approach to writing that helps readers understand what is happening in the world.
Ed Yong has written the defining articles of the COVID era. This article deconstructs Yong's article “How the Pandemic Defeated America”
Why is science writing important? This article covers the five most important functions of science writing.
Every scientist is a writer. All science runs on science writing and scientific communication. The difference between curious tinkering and science is sharing your results.