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Author: Jesse Harris

Writing | Marketing | Science

How to Interview a Scientist – Tips for Writers and Marketers

May 31, 2023May 31, 2023 Jesse Harris2 Comments

Creating engaging science content is tough. Interview a scientist to help bring your story to life and provides unique expertise.

Posted in Journalism, Marketing, ScienceTagged Blogging, Science Communication, Science Marketing, Science Writing

What is Science Blogging? Why Start a Science Blog?

April 29, 2023April 29, 2023 Jesse Harris6 Comments

Why start a science blog? Science blogging is an incredible way to build skills, meet fascinating people, and accelerate your career.

Posted in Marketing, ScienceTagged Blog, Marketing, Science, Science blog, Science Writing, Writing, Writing Tips

Analyzing the Chanel Mother’s Day Ad

April 17, 2023April 17, 2023 Jesse Harris3 Comments

This Chanel Mother’s Day ad from 2015 drives me crazy. A deep dive on how an "un-human" brand can situationally use human advertising.

Posted in advertising, branding, MarketingTagged Branding, chanel, fashion, luxury, mothers day, perfume

Outrage-Bait Marketing – Dylan Mulvaney and Bud Light

April 10, 2023April 15, 2023 Jesse Harris2 Comments

Outrage-bait marketing is any tactic that is done to create a controversy. Dylan Mulvaney and Bud Light are an interesting case study.

Posted in Leadership, Marketing, Social Media, StrategyTagged Bud Light, Dylan Mulvaney, Purpose

Trends in Science Marketing Technology

April 4, 2023April 4, 2023 Jesse Harris1 Comment

Love it or hate it, science marketing technology is a necessary part of digital marketing. Read about the latest trends.

Posted in UncategorizedTagged AI Writing, Marketing, Marketing Automation, marketing technology, MarTech, Science Communication, Science Marketing

What Recession? State of Science Marketing Budgets

March 28, 2023April 4, 2023 Jesse Harris2 Comments

How are science marketers responding to the global economy? Learn about the state of science marketing budgets.

Posted in advertising, Marketing, Science, StrategyTagged budgeting, Science Marketing

The State of Science Marketing 2023 – A Review

March 21, 2023April 4, 2023 Jesse Harris6 Comments

The world of scientific marketing is exciting, complicated, and messy. This summarizes the state of science marketing by review.

Posted in Marketing, Science, Social Media, StrategyTagged content marketing, Science Marketing

My Five Anti-Resolutions for 2023

December 28, 2022December 28, 2022 Jesse HarrisLeave a comment

Last year my resolutions led to massive career progress, but this year I will be focusing on anti-resolutions. What are anti-resolutions?

Posted in Leadership, Motivation, StrategyTagged new year, new year resolutions, self-improvement

The State of Social Media Marketing 2022

December 25, 2022April 4, 2023 Jesse Harris2 Comments

It’s the end of 2022, and the social media business is wild. This article attempts to capture the social media landscape at the end of 2022.

Posted in advertising, LinkedIn, Marketing, Social Media, StrategyTagged facebook, Twitter, Writing

The Curse of Knowledge in Science Writing and Marketing

December 18, 2022December 18, 2022 Jesse HarrisLeave a comment

Knowledge can be a curse. Learn how to overcome the curse of knowledge in science writing and marketing content.

Posted in Blogging, Marketing, ScienceTagged Science Communication, Science Marketing, Science Writing

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