What is Science Blogging? Why start a Science Blog? - Science writing and marketing - Jesse Harris

What is Science Blogging? Why Start a Science Blog?

Do you want to start a science blog? Probably if you landed on this page. Science blogging is an incredible way to build skills, meet fascinating people, and accelerate your career. It’s also just stimulating and fun! But science blogging is a commitment – why start a science blog?

This article is the first in a series on science blogging. It will cover everything from choosing a topic for your blog, where to launch your blog and best practices.

Before getting into why you should start a science blog, let’s first address a more fundamental question: what is science blogging?

What is Science Blogging?

This is a surprisingly tricky question. HubSpot provides a helpful (if vague) definition – a regularly updated website or web page. Conventional blogs are written posts, but photo or video blogging (“vlogging”) is also practiced. Blogs tend to be informal but can be any length.

Blogs have their roots in the early internet. “Blog” is actually a contraction of “web log,” coined in 1999. At that time, blogs were almost entirely text-based. Blogs were confined to specific websites and had a reputation of being unprofessional and of dubious quality.

Fast forward a couple of decades, and things have changed. Blogging has exploded in popularity. Small businesses, multinational conglomerates, and thousands of influencer/thought leaders maintain blogs. Why are so many people blogging now?

Flexibility: blogs are incredibly versatile. They can be on any topic, incorporate any media, and be any length. This flexibility also means that almost anything can get tossed into the “blog” category, making it harder to define blogging.

Search Engine Optimization (SEO): what’s the best place to hide a dead body? The second page of the Google search results. Ranking highly in Google is incredibly valuable, and blogs are an excellent tool for attracting Google’s attention.

Sharing values: consumers are becoming increasingly sensitive to the values, ethics, and principles of the companies and influencers they support. Blogging allows you to control your narrative and explain your values.

The pandemic also magnified these forces. Companies want to pivot to a nimbler form of communication, and individuals picked up blogging as a hobby.

But what is science blogging? Science blogging is posting (typically writing) about a scientific topic. Examples of science blogging topics could include:

  • Discussing latest publications in a field for a specialist audience
  • Video essays on famous scientists for a general audience
  • Commentary on science culture and academic politics for graduate students

Science blogging has existed in various forms since the beginning of the internet. You can find science blogs all over the internet. MediumScience Bites, and Scientific American are a few of the many places to check out science blogs. There is also plenty of science blogging content on YouTube and TikTok.

Now that we understand what science blogging is, why should you start a science blog? There are many reasons, but let’s begin with a reason not to start science blogging…

Why Not to Start a Science Blog: Easy Money

The internet is full of articles explaining how to get rich quick. This is not one of those articles – in fact, it is the opposite. I want to make this clear: blogging is not a ticket for easy money. Your first blog post is very likely to make $0. Same with the second. And the third…

A 2015 post from the Content Marketing Institute explained that companies that started blogs needed at least a full year to see a return on investment. The story for individuals is similar: don’t expect to make money directly from your blog in the short term.

I’m not saying it is impossible to make money from blogging. It is possible! It just requires a significant time investment to get there. I’m not trying to discourage you. I just want to make it clear: if you are only motivated by money, blogging will be painful. You need another reason to show up.

Focusing on making money will also distract you from actually blogging. Managing a Patreon account, Google ads, or affiliate links is time-consuming. When you are starting, your two primary focuses should be:

  1. Writing quality content.
  2. Building your audience. 

… and nothing else! Only once you have that foundation set should you shift your attention to other questions such as monetization.

This is especially true of science blogging. Certain types of blogging lend themselves naturally to marketing consumer products, such as tech, fitness, and travel. Would you buy chemical supplies or scientific instruments using an affiliate link? I know I wouldn’t.

So, if money isn’t the reason, why start blogging? Why should you start a science blog? Here are some possibilities.

Skill Building – Learning Science and Writing

Are you passionate about science? Do you geek out on new studies, discoveries, and technologies? Turn that passion into a blog! Now you have an excuse to dig deeper into your favorite topic and turn that energy into something bigger.

Even if you are not a certified science fanatic, blogging is an excellent way to dig deeper into your field. Say you wrote a monthly blog that summarizes one new academic paper. That forces you to scan through publications to find an interesting one, then digest the information into a summary. Within just a couple of months, you will feel significantly more up-to-date with the literature.

Blogging also allows you to develop your writing skills. Writing is an incredible tool. It is as powerful as it is versatile. Crafting words to explain, persuade, inspire or entertain is addictive. While blogging is a distinct genre, the skills you develop here are transferable to other types of writing.

Scientists are also bad writers. They love run-on sentences stuffed with polysyllabic gunk that is meaningless and boring. This means two things:

  1. If you have not done any non-academic writing, your writing is worse than you think
  2. With a bit of practice and training, you will be a much better writer than other scientists

What’s the best way to become a better writer? Practice, practice, practice. There are plenty of great resources for learning how to improve your writing, but you absolutely must start by putting words on the page.

Blogging also teaches the skills involved with internet publishing. Learning web analytics, SEO, and social media marketing is useful in a range of areas, and provides a deeper understanding of how the internet works. While this may sound simple, there is a lot of depth that is more valuable than you might think.

Networking through Science Blogging

The science community may be small, but researchers are hyper passionate about their specialization. Whether it is astrophysics, gene editing, or hydrology, there are scientists out there in love with their niche. You will naturally start meeting like-minded people if you show a sustained interest in a specific topic.

Not only can you passively network, but you can also take a more proactive approach. Say there is a professor you respect. Write about their research! You could put together an article and email it to them afterward. Better yet, you can ask them questions during the writing process. Professors may be busy are busy (who isn’t?), but you are essentially offering free publicity of their work. Even if they say “no,” you are likely to make a good impression unless you botch the actual article. 

Networking is particularly useful in science because the community is both small and heavily interconnected. All you only need is a few connections within a field, and you will be linked to almost everyone through the “friend-of-a-friend” effect. It also feels incredible to be connected to a worldwide network of friends who share your passion!

As your network grows, you eventually graduate from an enthusiast for a specific area to an expert.

Personal Branding and Thought Leadership

Many scientists seem to think that fame and respect are objectively based on your research work. This has never been true but is especially out-of-touch in the age of social media. Developing a reputation as an expert is a function of your contributions and your ability to market yourself.

To be clear, you should not fake your credentials. Don’t pretend to be a world-famous expert when you aren’t. Scientists will figure this out quickly since they can quickly look up to see where you have been published. Getting caught lying or exaggerating will lead to embarrassing situations. 

Personal branding is about promoting who you are and what you have to offer. By blogging, you are drawing attention to your contributions and expertise. Now your name will be closer to the top of the list when someone is considering conference speakers or looking to hire an expert consultant.

Getting a Science Writing Job

While it is tough to make money directly from your blog when starting, it does provide opportunities to make money elsewhere. We are living in the gig economy era! Once you develop a small portfolio it is possible to jump on a platform like Fiverr to get freelancing experience. The money will be limited at first, but it isn’t nothing. Many grad students would love to have a side hustle that fits an irregular schedule.

Traditional freelancing is also an option. There are plenty of science journalism outlets that are always hungry for content. You only need a small handful of blog posts that show you are a competent writer and knowledgeable about science to start pitching editors. You can also reach out to companies that run blogs on their websites and ask if they work with freelancers.

What about full-time jobs? There are lots of opportunities. Most scientists are lousy at writing, and most writers don’t know much about science, so anyone that can do both are a rare breed. Pharmaceutical manufacturers, media outlets, and biotech start-ups all need science writers. The demand for science writers has jumped through the rough since 2020 and is likely to remain elevated.

A writing portfolio is valuable even if you aren’t applying for a science writing job. Imagine you are applying for a research position – your blog is proof that you are current on the latest trends. Managing a blog also demonstrates grit, individual initiative, and creativity. 

Science Content Marketing – Promoting a Service or Product

Before the internet, marketers had one primary tool to get in front of potential customers: advertisements. Everything was an ad, whether it was a TV ad, a flashy billboard, or a post in the classifieds. 

In the age of the internet, it was possible to reach customers more directly. Websites sprang up like weeds, allowing customers to find products they want. Websites that hosted high-quality blogs could outperform websites by bigger brands. 

What do blogs offer? Here are a few of the ways they help:

  • SEO
  • Social media friendly content
  • Lead nurturing
  • Community building
  • Customer retention

Content marketing is a broader topic, which can’t be adequately covered here. 

Blogging is tremendously valuable for marketing to a scientific audience. It is a way to demonstrate your subject area expertise, target niche search keywords, and more. Many companies that sell to scientists have a blog – in fact, ThermoFisher has about 10, each focusing on a separate subject.

If you work in marketing at a science company and haven’t launched a blog, now is a great time to start. It is a critical step to establishing your online presence.

The Fun of Starting a Science Blog

Know what? Forget all those other reasons: science blogging is fun and rewarding all by itself. You get to explore new ideas, craft interesting articles, and publish your thoughts for the whole world to see. Like many other arts and crafts, you get the satisfaction of creating something from nothing.

Blogging is also an opportunity to help people. Students and researchers from around the world will learn from you. There is an endless appetite for educational content, particularly material aimed and upper high school and early university. Getting messages about how your content saved someone from failing an exam or acing a project is deeply gratifying.

Your enthusiasm and passion for science will also help others discover the joy of science. Maybe you think mushroom biology or polymer chemistry is fantastic even though everyone thinks they’re boring – prove them wrong! You can also champion topics you care about, such as global warming or sustainable plastics.

You don’t need an ulterior motive to start science blogging. If you just want to have fun, you can do that! But you should still be aware that this is your purpose in starting a science blog.

Why “Why to Start a Science Blog” Matters

Why am I going through a long-winded explanation of why to start a science blog? Your motivation should influence how you approach your writing. 

If you are writing to establish yourself as a thought leader in a specific area you need to focus. Want to become a science journalist? You should write about current events. Those just practicing and having fun can cover a broader range of topics. 

You are in complete control of your blog, so you get to make a lot of choices. What do I write about? What platform do I use? How technical should I get? There are no right or wrong answers, so you need to know what you want to get out of blogging. Understanding your goals will influence your decisions.

Writing is also hard work. “Blogging” sounds silly and childish, but maintaining and growing a healthy blog requires a regular time investment. By its nature, your early posts will be some of the most difficult to write and receive the least attention, which is discouraging. To push through, you need a sincere purpose and motivation.

So what’s next? Time to think about where to start your science blog. Picking the right location online will have a massive impact on your success.

Want to learn more about science writing? Be sure to check out this article on “What is Science Writing” and this list of science writing resources. You can also sign up for my newsletter to know when new articles are published. 

5 thoughts on “What is Science Blogging? Why Start a Science Blog?”

  1. Dear Jesse ,

    Your articles contain the most comphrensive and useful information on the science writing that I have come across on the internet. I really find them as essential referances to be considered, thank you very much personally.
    However, I still wondered about something, if posting on a website or to post them on social media; linkedin Facebook Twitter would be the better way ? My experience is that if I share a post on social media , nobody cares to look at the website !. I would be very happy to hear your advice on this subject.

    Thank you,

    Regards.
    Deniz Akad

    1. Thank you very much for the complement! Your question is actually quite complicated, and I hope to write an article or two about how social media fits into being an effective science writer or blogger. The short answer is: a strong social media strategy paired with a strong blogging strategy is an effective way to strengthen both your website and your personal brand. It ultimately comes down to your goals though – what are you trying to achieve with your personal website or social media accounts.

      Sorry if that doesn’t quite answer your question, but hopefully that gives you something to think about.

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